🔥 The Secondhand Environmental Yield Rating · No Karens · No Politics · Just Data & Science · 💩 48% of store chicken & 53% of ground beef test positive for fecal bacteria · seyr.app · No judgment · Just the data · 😂 And you thought 2nd hand smoke was bad? SEYR™ helps you not accidentally eat doo doo anymore 😬 · No Karens · No Politics · Just Data & Science · 🌍 Animal ag = 85× more emissions than all tobacco combined · IPCC AR6 2022 · Power to the People · 🔥 The Secondhand Environmental Yield Rating · No Karens · No Politics · Just Data & Science · 💩 48% of store chicken & 53% of ground beef test positive for fecal bacteria · seyr.app · No judgment · Just the data · 😂 And you thought 2nd hand smoke was bad? SEYR™ helps you not accidentally eat doo doo anymore 😬 · No Karens · No Politics · Just Data & Science · 🌍 Animal ag = 85× more emissions than all tobacco combined · IPCC AR6 2022 · Power to the People ·
SEYR
Are Your Choices Groovy or Not So Groovy?

Every bite, every choice impacts others — near and far. The food system you were born into was built by people who didn't give a Scat about you — just like big tobacco, but way worse!

Free · No spam · No ideology · Just science & data

And You Thought 2nd Hand Smoke
& Disco Duck Were Bad!

Are Your Choices Groovy?

Bite by Bite · Puff by Puff · Quack by Quack
We Are Hurting Others
Near and Far.

Our ancestors funded and adopted the addictions of savage kings. Today we're doing the same — for savage CEOs and shareholders. And Disco Duck is still streaming its savage melody 24/7.

Disco Duck — still streaming its savage melody
🦆 Disco Duck — still at it

Genghis Khan Didn't Give a Scat
About Your Ancestors.

Today's CEOs Don't Give
a Scat About You Either.

Your choices matter.

The Scat Metric

Let's SEYR the Scat out of your food!

💩 From worker safety to our nifty Scat metric — you'll never unknowingly hurt others or eat doo doo again.

🚬
Your meal's carbon footprint in cigarettes:
Big Mac = 500 cigs · Ribeye = 2,000 cigs · Croissant = 10 cigs

1 cigarette = 14g CO₂e · WHO / Imperial College London, 2018

What We Measure

8 science-backed metrics. Every food. Every choice. No politics.

🌍

Environment

CO₂e, land use, water impact. Animal ag = 85× all tobacco combined.

🛡️

Safety

Additives, processing risk, and known health hazards scored per serving.

🦠

Pathogen

75% of emerging diseases originate in animals. Factory farming accelerates mutation.

🧼

Hygiene

Inspection data & handling risk. 175 birds/min on USDA inspection lines.

⚔️

Conflict

Supply chain violence, worker PTSD, community harm — the full footprint.

💩

Scat Rating™

48% of chicken. 53% of ground beef. Fecal contamination risk — yours to know.

🧠

Crave Score™

How engineered is this food to override your own will? Sugar, opioids, gut hacking.

🥗

Nutrition Grade

A–F letter grade on protein quality, fiber, micronutrient density, and DIAAS score.

The App That
Actually Tells You

Scan a barcode, photograph your food, or search any restaurant. SEYR scores it instantly across all 8 metrics — using peer-reviewed science, not opinion.

  • 📷 Scan food photos or barcodes
  • 🔍 Search any restaurant or grocery item
  • 💩 Get the Scat Rating™ nobody else gives you
  • 🚬 See the cigarette equivalent of your meal
  • 📊 Dive into the peer-reviewed science behind each score
  • 🕐 Full scan history — track your choices over time
Open Web App iOS & Android apps coming soon
💩 48% chicken fecal positive · seyr.app · No politics · Just data
SEYR
Are You Groovy
or Not So Groovy?
72
BEYOND BURGER
🚬 ~18 cigarette equivalents
Environ.
22%
Safety
18%
Pathogen
8%
Hygiene
6%
Conflict
14%
Scat™
4%
Crave™
38%
Sort of Groovy Baby

Real World Scores

See how actual restaurants score across all 8 metrics. Search any location in the app.

🌿 Peach & Pine Bakery
St. James, NY
78
🚬 ~12 cigarette equivalents avg
Environment
2%
Hygiene
9%
Conflict
9%
Scat™
~0%
Nutrition
A-
🍖 The Shed Grill
Plainview, NY
58
🚬 ~143 cigarette equivalents avg
Environment
62%
Hygiene
30%
Conflict
44%
Scat™
55%
Nutrition
C

The Numbers Don't Lie

85×
Animal ag vs all tobacco CO₂e combined
IPCC AR6, 2022
48%
Store chicken positive for fecal bacteria
PCRM, 2011
53%
Ground beef with fecal contamination
Consumer Reports, 2014
$85B
US animal ag subsidies per year
USDA ERS
70%
US antibiotics used on farm animals
FDA NARMS, 2022
42%→11%
US smoking rate drop once data went public
CDC, 1965–2024

SEYR™ is doing for food what data transparency did for cigarettes.
One meal at a time.

The Deeper Picture

Consciousness research · Historical feedback loops · The empathy layer · Peer-reviewed

💫Life Reviews & The Empathy Layer

In the largest prospective study of near-death experiences ever conducted, published in The Lancet, researchers found that a consistent feature of life reviews is the direct experience of the suffering caused to others — with no species filter.

  • van Lommel et al. studied 344 cardiac arrest survivors — 18% reported NDEs with life reviews
  • Life review subjects consistently report feeling the suffering they caused to ALL beings — human and animal equally
  • Researchers note this produces lasting increases in empathy, compassion, and reduced fear of death
  • No religious or cultural bias found — the pattern holds across all backgrounds
van Lommel et al., The Lancet, 2001 · Greyson, Journal of Nervous & Mental Disease, 2003
🔁Capital · Cattle · Control — The Original Loop

Animal domestication created the first wealth inequality — and with it, the first organized violence to defend that wealth. The word "capital" literally means head of cattle.

  • 12,000–8,000 BCE: cattle become the first tradeable wealth and currency
  • Archaeological evidence: interpersonal violence doubled in early agricultural vs hunter-gatherer societies
  • Cattle → land → property law → state violence. The same chain runs to today's supply chains.
  • Genghis Khan, the Roman Empire, colonial slavery — all built on animal agriculture economics
Bowles, Science 2009 · Diamond, Guns Germs & Steel, 1997 · Keeley, War Before Civilization, 1996
⚔️Slaughterhouses, Communities & The Conflict Index

Slaughterhouse product use independently predicts elevated community crime, domestic violence, and child abuse — regardless of proximity to a slaughterhouse.

  • Effect holds after controlling for poverty, unemployment, population density, and all other factors
  • Slaughterhouse workers experience PTSD at rates comparable to combat veterans — PITS: Perpetration-Induced Traumatic Stress
  • Same ships, same ledgers, same dehumanization framework connected animal agriculture to human slavery
Fitzgerald et al., Organization & Environment 2009 · MacNair 2002 · Williams, Capitalism & Slavery 1944
🦠The Microbiome-Craving Loop

Emerging peer-reviewed research reveals a biological mechanism that may explain why contaminated food consumption perpetuates itself — through the gut-brain axis.

  • 100 trillion gut bacteria communicate directly with the brain via the vagus nerve
  • Repeated fecal-contaminated food alters gut bacteria — those bacteria then signal for more of the same foods
  • FDA-approved Fecal Microbiota Transplants prove fecal bacteria fundamentally alter human physiology and behavior
  • The average person unknowingly consumes 1–3 grams of fecal matter per year
  • This connects SEYR's Scat Rating™ directly to the Crave Score™ — biologically linked, not just thematically
Cryan et al., Nature Reviews Neuroscience 2019 · FDA FMT Approval 2023 · CDC Food Safety Data
🌱The Compassion Connection — What's Possible

The same transparency that changed tobacco behavior can change food behavior. The historical record suggests this is not idealistic — it's measurable.

  • US smoking rates: 42% (1965) → 11% (2024) — achieved through data transparency, not lectures
  • NDE life review subjects show lasting, measurable increases in compassion toward all beings
  • The question is not whether the data exists — it does. The question is whether we make it visible.
  • SEYR is that tool. One meal at a time.
CDC Smoking Data · van Lommel, The Lancet, 2001 · Poore & Nemecek, Science 2018

Power to the
People.

Free · Science-backed · No politics · No lectures
Just the data. Just SEYR It.

Open SEYR App Learn the Science →