Every bite, every choice impacts others — near and far. The food system you were born into was built by people who didn't give a Scat about you — just like big tobacco, but way worse!
And You Thought 2nd Hand Smoke
& Disco Duck Were Bad!
Bite by Bite · Puff by Puff · Quack by Quack
We Are Hurting Others
Near and Far.
Our ancestors funded and adopted the addictions of savage kings. Today we're doing the same — for savage CEOs and shareholders. And Disco Duck is still streaming its savage melody 24/7.
Genghis Khan Didn't Give a Scat
About Your Ancestors.
Today's CEOs Don't Give
a Scat About You Either.
Your choices matter.
Let's SEYR the Scat out of your food!
💩 From worker safety to our nifty Scat metric — you'll never unknowingly hurt others or eat doo doo again.
1 cigarette = 14g CO₂e · WHO / Imperial College London, 2018
8 science-backed metrics. Every food. Every choice. No politics.
CO₂e, land use, water impact. Animal ag = 85× all tobacco combined.
Additives, processing risk, and known health hazards scored per serving.
75% of emerging diseases originate in animals. Factory farming accelerates mutation.
Inspection data & handling risk. 175 birds/min on USDA inspection lines.
Supply chain violence, worker PTSD, community harm — the full footprint.
48% of chicken. 53% of ground beef. Fecal contamination risk — yours to know.
How engineered is this food to override your own will? Sugar, opioids, gut hacking.
A–F letter grade on protein quality, fiber, micronutrient density, and DIAAS score.
Scan a barcode, photograph your food, or search any restaurant. SEYR scores it instantly across all 8 metrics — using peer-reviewed science, not opinion.
See how actual restaurants score across all 8 metrics. Search any location in the app.
SEYR™ is doing for food what data transparency did for cigarettes.
One meal at a time.
Consciousness research · Historical feedback loops · The empathy layer · Peer-reviewed
In the largest prospective study of near-death experiences ever conducted, published in The Lancet, researchers found that a consistent feature of life reviews is the direct experience of the suffering caused to others — with no species filter.
Animal domestication created the first wealth inequality — and with it, the first organized violence to defend that wealth. The word "capital" literally means head of cattle.
Slaughterhouse product use independently predicts elevated community crime, domestic violence, and child abuse — regardless of proximity to a slaughterhouse.
Emerging peer-reviewed research reveals a biological mechanism that may explain why contaminated food consumption perpetuates itself — through the gut-brain axis.
The same transparency that changed tobacco behavior can change food behavior. The historical record suggests this is not idealistic — it's measurable.
Free · Science-backed · No politics · No lectures
Just the data. Just SEYR It.